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20th Anniversary Conference
Knowledge is Power:
Energizing Information for Application
Friday
- Monday, August 14 - 17, 1998
Inter-Continental Hotel,
Los Angeles, California, USA
Program Agenda
| Friday,
August 14 |
| 9:00am |
Board meeting |
| 3:00pm |
Check in desk
opens; Exhibits open |
| 3:30 |
SALIS business
meeting, part 1 -- all SALIS members and other interested
participants welcome |
| 5:00 |
Business meeting
adjourns |
| 5:30 |
Opening reception |
| 7:00 |
First day
concludes |
| Saturday,
August 15 |
| 7:30am |
Continental
breakfast |
| 8:30 |
Call to order
-- George Marcelle
Welcome remarks from the SALIS chair -- Barbara
Seitz de Martinez
Greetings from the ELISAD chair -- Marianne
van der Heijden |
| 9:00 |
Diffusion
of innovations in substance abuse treatment information
dissemination -- Edwin
Craft |
| 9:45 |
The
library database as political statement: The Lindesmith
Center catalog on the World Wide Web
-- Leigh
Hallingby |
| 10:30 |
Refreshment
break |
| 10:45 |
Surveys
and data: Know your sources
-- Samantha Helfert and Andrea
Mitchell |
| 11:30 |
Web
publishing: Just in time
-- Laura
Fillmore |
| 12:15pm |
Hosted luncheon
Luncheon speaker -- Energizing information
for application in relation to drug abuse in the Indian
context -- R.
P. Kumar |
| 1:45 |
Internet
update: Promising new tools for reducing substance
abuse -- Eric
Helmuth |
| 3:00 |
Refreshment
break |
| 3:15 |
Special interest
meetings (committees; task forces; RADAR members,
etc.) |
| 3:15 |
Optional walking
tour to nearby Los Angeles Central Library
(returns at approx. 4:45) |
| 5:00 |
Second day
adjourns |
| Sunday,
August 16 |
| 7:30am |
Continental
breakfast |
| 8:30 |
The
impact of internet information resources on research
strategies: A case study in alcohol policy analysis
-- Suzanne
Johnson |
| 9:15 |
SALIS
in Hollywood: The Trivia and The Truth
-- George
Marcelle |
| 10:00 |
Refreshment
break |
| 10:30 |
Playing
a pivotal role in a telephone Addiction Clinical Consultation
Service (ACCS) -- Sheila
Lacroix |
| 11:15 |
Addiction
Technology Transfer Centers (ATTCs): Providing resources
and training on substance use disorders
-- Jan Wrolstad |
| Noon |
Hosted luncheon |
| 1:30pm |
Using
ACCESS 97 and INMAGIC to mount bibliographies and
searchable databases on the web
-- Barbara
Seitz de Martinez |
| 2:15 |
Remodeling
Resource Centers via the Web
-- Peter
Leis |
| 3:00 |
Refreshment
break |
| 3:15 |
Toward the third decade: Future directions
for SALIS -- Tom Colthurst,
Leigh Hallingby, Andrea
Mitchell, Nancy
Sutherland |
| 4:00 |
SALIS business
meeting, part 2 -- all SALIS members and other interested
participants welcome |
| 5:30 |
Third day
adjourns |
| Monday,
August 17 |
| 7:30am |
Continental
breakfast |
| 8:30 |
Energizing
information for application: Forecasts for the next
two decades - Lewis
Eigen |
| 9:15 |
Lessons
from Los Angeles County's new management information
system -- David
Hoang and Wayne
Sugita |
| 10:00 |
Refreshment
break |
| 10:30 |
Are
the media to blame for teen drug use?
-- Eric Larson |
| 11:15 |
Accessing
and organizing information for scientific inquiry
-- Genevieve
Monahan |
| Noon |
Conference
adjourns |
PRESENTERS
TOM COLTHURST, MPA, is
co-director of the Addiction Technology Transfer Center
at the University of California, San Diego, School of Medicine.
He also serves as associate director for the Higher Education
Center for Alcohol and Other Drug Prevention. Since 1992,
he has been SALIS treasurer. He is on the organizing committee
for the 1998 SALIS 20th Anniversary Conference.
EDWIN M. CRAFT, DrPH, MEd, CPC,
senior analyst, Office of Evaluation, Scientific Analysis,
and Synthesis, Center for Substance Abuse Treatment, Rockville.
Public health administrator, health care professional, academic
fellow, and community advocate with over 20 years of experience
in public health issues. During 8 years of service with
ADAMHA/ SAMHSA, Dr. Craft has acted in associate administrator,
office director, and branch chief capacities. Experience
includes Federal budget formulation and execution; evaluation
and synthesis of the scientific literature to carry out
national program planning, execution, and evaluation; and
development of pivotal Federal and State legislation and
regulations.
LEWIS D. EIGEN, EdD, president,
Social and Health Services, Ltd, Rockville. Dr. Eigen heads
the contracting firm which manages the National Clearinghouse
for Alcohol and Drug Information (NCADI) on behalf of the
U.S. Department of Health and Human Services. Previously,
Dr. Eigen served on the faculties of Columbia and Temple
Universities. He is a senior advisor to the Higher Education
Center for Alcohol and Other Drug Prevention and the co-editor
(with Jonathan P. Siegel) of The Macmillan Dictionary
of Political Quotations.
LAURA FILLMORE's career
in publishing and Internet started at Harvard University's
The American Journal of Ancient History in 1976,
and continues today as president of Open Book Systems (OBS),
an Internet publishing company that she founded. An
entrepreneur in traditional publishing (since 1982), and
a pioneer in online publishing (since 1992), Ms. Fillmore's
companies have produced hundreds of books, disks, and web
sites for publishers. She has successfully applied
her publishing experience as an editor, writer, literary
agent, and book packager to the Internet. Ms. Fillmore
regularly presents papers and seminars on Internet publishing
at conferences worldwide. Her privately held company,
at http://obs-us.com/,
consults with, builds and hosts web sites for publishers
and other companies keeping at the forefront of a burgeoning
industry as it morphs into the new knowledge management
industry.
LEIGH HALLINGBY, MSW, MS,
has set up and managed libraries for the Sex Information
and Education Council of the U.S. (SIECUS), the National
Center for Children in Poverty, the National Center on Addiction
and Substance Abuse at Columbia University (CASA), and the
Soros Foundations/Open Society Institute that includes the
Lindesmith Center library. She is also active in the
Special Libraries Association.
SAMANTHA HELFERT, MLS,
manager, Library Services, National Center for the Advancement
of Prevention, Rockville. Samantha Helfert began her library
career at the National Clearinghouse for Alcohol and Drug
Information, working as an information specialist, a lexicographer
on the AOD Thesaurus, and a database manager. Ms. Helfert
joined NCAP in 1994 to develop library services for staff.
In the past year, she built a collection of electronic data
sets related to substance use and problems. Ms. Helfert
is currently Secretary of the SALIS Board and is a member
of the AOD Thesaurus Advisory Committee.
ERIC HELMUTH, MA, is national
outreach coordinator for Join Together Online, a national
project at Boston University that supports communities working
to reduce, prevent and treat substance abuse. As he creates
and manages web site content, Eric brings the perspective
of a community organizer and clinician. Prior to Join Together,
he staffed a prevention coalition in Ohio, where he worked
with several community systems to facilitate collaborative
prevention initiatives; he also coordinated media relations,
school surveys and public awareness campaigns. Eric received
his graduate degree in Counseling Psychology from the University
of Akron in 1992.
DAVID HOANG is director
of information services, Alcohol and Drug Program Administration,
Los Angeles County Department of Health Services. His responsibilities
include computer systems design, technical assistance, and
ongoing development of data planning and protocols for the
largest local government unit engaged in delivery of alcohol
and other drug services.
SUZANNE P. JOHNSON, MA,
research associate in alcohol policy at the Alcohol Research
Group and a doctoral candidate in sociology at the University
of California, Berkeley. Her interests include the study
of scientific controversies and transmission of scientific
knowledge.
R. P. KUMAR, MD, is chief
librarian, All India Institute of Medical Sciences, New
Delhi, India. Dr Kumar has been a member of SALIS since
1989 and is currently on the Board and chair of the Special
Interest Group on South East Asia for the SALIS organization.
SHEILA LACROIX, senior
reference librarian, Addiction Research Foundation Library,
Addiction and Mental Health Services Corporation, Toronto.
Ms. Lacroix has been providing reference and research services
for several years at the Addiction Research Foundation (ARF)
Library to both professionals and the public of Ontario,
including ARF research staff. She has been involved in addictions
information dissemination through the development various
information products such as bibliographies, information
packages and other resource guides, many web-based. Currently,
she is a member of the SALIS Executive as Past Chair.
ERIC LARSON (AB,
Political Science; PhD, Policy Analysis) is a policy
analyst at RAND in Santa Monica. Dr. Larson specializes
in policy-relevant analyses of public opinion and attitude
change on issues of national policy, including international
affairs, defense, criminal justice and illicit drugs. He
relies extensively, in his studies, on the World Wide Web
and various on-line information services.
PETER GARSON LEIS, EdM,
is the information technology specialist at Education Development
Center, Inc., in Newton, Massachusetts, for both the Higher
Education Center for Alcohol and Other Drug Prevention (HEC)
and the Northeast Center for the Application of Prevention
Technologies (CAPT). Mr. Leis manages the technological
aspects of the Centers, including website and database design
and development. Peter also represents the Centers through
regional and national presentations and training and has
professional coalition experience.
GEORGE MARCELLE represents
the Center for Substance Abuse Prevention's Media Relations
and Marketing Group initiative on the West Coast, for which
he serves as communication director from his offices in
Hollywood. Mr. Marcelle, co-chair of this year's SALIS conference
and a SALIS board member, for many years previously served
as public information director for the National Council
on Alcoholism and Drug Dependence, the largest national
voluntary health organization dedicated to such issues,
based at the Council's headquarters in New York City.
ANDREA MITCHELL, MLS,
librarian, Alcohol Research Group (ARG) Library, and executive
director, SALIS, Berkeley. Ms. Mitchell is one of the founders
of SALIS 20 years ago. The Alcohol Research Group is one
of a select few national research organizations supported
by the U.S. National Institute on Alcohol Abuse and Alcoholism
(NIAAA). For years, it has been the principal surveyor of
alcohol consumption patterns and problems it the U.S. general
population. ARG has also been a long-time collaborator in
international studies, often under the auspices of the World
Health Organization. Its library is widely considered as
an asset of international repute.
GENEVIEVE MONAHAN, PhD, RN,
is a public health nurse and post-doctoral scientist with
the Drug Abuse Research Center (DARC) at the University
of California, Los Angeles. There, she serves as senior
coordinating fellow with the Futures in Drug Abuse Research
(FIDAR) post-doctoral training initiative for NIDA. At UCLA,
she has researched the physical and mental health needs
of juvenile offenders involved in drug use (with co-investigators
Virginia Gil and M. Douglas Anglin) and begun a new study
(with David Farabee) on residential treatment within the
California Youth Authority. This fall, Dr. Monahan accepts
a faculty appointment in the Department of Nursing, California
State University - Long Beach, while continuing her work
with DARC.
BARBARA SEITZ DE MARTINEZ
is head librarian, Indiana Prevention Resource Center, Indiana
University, Bloomington. Ms. Seitz has been working in prevention
since coming to her present position in 1990. She is also
current chair of SALIS, and National Steering Committee
Representative of Region V for CSAP's RADAR Network. In
recent years learning to manage the library's portion of
the IPRC web site has been a significant and rewarding challenge.
WAYNE SUGITA serves as
deputy director, Alcohol and Drug Administration, Los Angeles
County Health Services Department. His agency recently installed
a management information system linking all parts -- County-staffed
and contracted -- of the comprehensive prevention and treatment
services for the Nation's largest county.
NANCY SUTHERLAND, MLS,
is associate director, Alcohol and Drug Abuse Institute,
a multidisciplinary research center at the University of
Washington. The Institute's mission is to support and facilitate
research and research dissemination in the field of alcohol
and drug abuse. Ms. Sutherland, several times a member of
the SALIS board of directors, also helped found the association
two decades ago.
MARIANNE VAN DER HIEJDEN
chairs the European Association of Libraries and Information
Services on Alcohol and Drugs (ELISAD). She is a consultant
librarian based in the Netherlands.
JAN WROLSTAD, coordinator
of training events, Addiction Technology Transfer Center,
University of Missouri-Kansas City. Ms. Wrolstad works at
one of the nation's 14 Addiction Technology Transfer Centers.
ATTCs are federally funded to provide training and resources
to professionals working with persons with substance abuse
disorders. She has been involved in research methods and
library work for 10 years and has training in substance
use disorders.
ABSTRACTS
Accessing and organizing information
for scientific inquiry -- The Drug Abuse Research
Center (DARC) at the University of California, Los Angeles
pursues an extensive research program focused on epidemiology,
treatment evaluation, criminal justice interventions, cocaine/crack,
HIV/AIDS, methadone maintenance, research methodologies,
natural history of opiate use, and drug policy. The Center
also sponsors a multidisciplinary Drug Abuse Research Training
(DART) program through a consortium that also includes
the UCLA Center for the Study of Opioid Receptors and Drugs
of Abuse, the West Los Angeles Veterans Affairs Medical
Center Substance Abuse Services, the Matrix Institute on
Addiction, and Prototypes. DART also maintains affiliations
with various UCLA departments including psychology, sociology,
public health, public policy, social welfare, statistics,
and nursing. The breadth and diversity of DART and its affiliates
offer post-doctoral and pre-doctoral fellows opportunities
to pursue virtually any area of inquiry related to drug
abuse research. This presentation will overview the various
activities at DARC with an emphasis on the information implications
of the research enterprise.
Addiction Technology Transfer Centers
(ATTCs): Providing resources and training on substance use
disorders -- The Addiction Technology Transfer Centers (ATTC) funded
by the Center for Substance Abuse Treatment and located
throughout the nation provide a vast array of resources
for professionals working with persons with substance use
disorders. This includes delivery of training, development
of curriculum, making AOD research and findings available
through the latest in technology transfer, consultation,
among others. Public tax dollars fund this service so the
public needs to be informed of the availability of these
provisions. This presentation will make conference participants
aware of the many opportunities for learning and learning
resources in the AOD field through ATTCs. Participants will
go away with a multitude of resource ideas and resource
materials! Handouts would include not only the information
presented on the overhead, but curriculum and other resources
developed by ATTCs that the participants could immediately
put into use in their own resource centers.
Are the media to blame for teen drug
use? In an effort to explain
the growing popularity of illicit drug use among teenagers
during the 1990s, some have placed blame on the media for
glamorizing drug use and playing down the harm drugs cause.
RAND undertook a pilot study to identify evidence relevant
to this theory and to indicate directions for further research.
The author searched online databases, employing a content
analysis approach, describing films released in the USA,
popular magazines, and books. He found that films devoted
principally to drugs or drug rehabilitation have over the
past 25 years amounted to only 1 to 2 percent of the total
number of films released, and no upward trend has been observed
during the 90s. To better understand the influence of the
media, the author proposes more comprehensive analysis of
mentions of drugs in the the media and of teens' exposure
to those mentions.
Diffusion of innovations in substance
abuse treatment information dissemination --
The process and effects of dissemination of Federally-created
substance abuse treatment innovations are in need of further
study. One of those innovations, the Treatment Improvement
Protocol Series (TIPS), is the focus of this study, which
presents a case study of Treatment Improvement Protocol
(TIP) 15, Treatment for HIV-Infected Alcohol and Other
Drug Abusers, to show how this innovation has been used
by the substance abuse treatment and allied fields. The
innovation that each TIP presents is not the information
contained within the guideline itself, but the manner in
which each guideline is developed, packaged, and disseminated
to the substance abuse treatment and allied fields. This
study tested the hypothesis that certain combinations of
TIPs attributes, internal organizational characteristics,
external environmental characteristics, and dissemination
processes contribute to either the adoption or the rejection
of practice guidelines.
Energizing information for application
in relation to drug abuse in the Indian context --
The author will describe data sources and dissemination
within medical and other healthcare and social service systems
in India, with reference to government and non-governmental
roles. The paper reflects the author's longtime affiliation
with the All
India Institute of Medical Sciences or AIIMS as it is
popularly called, the biggest and the best well known hospital
- medical college - research institute in India.
Energizing information for application:
Forecasts for the next two decades -- Information
technology continues to advance at a rapid pace. What break-throughs
can information professionals anticipate in coming years
to enhance dissemination? Will we drown in a flood of information
or will we serve as navigators to enable policy-makers,
researchers, civic leaders, and others to access timely
and accurate information? The presenter will draw upon NCADI's
prominent role as a beta site for Microsoft and other software
developers.
The impact of internet information
resources on research strategies: A case study in alcohol
policy analysis -- In 1996 a team of researchers
at the Alcohol Research Group (ARG) in Berkeley and the
Addiction Research Foundation (ARF) in Toronto began a three
year study of US federal alcohol control policy. At the
same time, ARG gained Internet access and the amount of
information relevant to substance abuse policy research
available via Internet began to increase exponentially.
This paper draws on anecdotal evidence from the Policy Project
to make a case study of the impact of Internet information
resources on the development and adaptation of research
strategies in substance abuse policy analysis. We consider
how Internet access affects utilization of information services
within an organization; prospects and pitfalls in adapting
research strategies to Internet resource availability; critical
Internet resources for substance abuse policy analysis;
and measures of utilization and effectiveness applicable
to assessing the impact of Internet resources. Based on
our experiences we offer guidelines and suggestions for
future directions in adapting the Internet to research design.
Co-authors: Lise Anglin, Lynn T. Kavanagh, Thomas
K. Greenfield, Norman A. Geisbrecht and Lee A. Kaskutas.
Internet update: Promising new tools
for reducing substance abuse --
This session explores emerging approaches and technologies
that are taking Internet-based information and communication
tools to new levels of usefulness for both practitioners
and those seeking personal help. Several leading-edge
web sites illustrating these promising trends will be demonstrated
via a live Internet connection. Major areas of focus
will be new vehicles for advocacy, community program support,
public prevention information, self-help and referral,
peer support, and practitioner resources for staying current
with research, news and other critical information. The
new web publishing system on Join Together Online
will receive particular focus, as it demonstrates innovative
technologies for meaningfully integrating large amounts
of different data into one web browsing experience.
We will explore the subject coding taxonomy that allows
diverse information such as related articles, web sites,
facts, and resource material to be automatically grouped
onto each dynamically-generated page. The system's
ability to feed this information in customized versions
into 35 other web sites will also be demonstrated. The QuitNet,
a leading smoking-cessation support site, will also demonstrated
in depth to illustrate the potential of the Internet to
help individuals. Interactive assessment tools, individualized
quitting help and the busy peer support forums will be highlighted.
The session will conclude with a discussion of issues and
challenges associated with these advances, e.g., credibility
of web content, limitations in online self-help resources,
and the true integration of the Internet into the practitioner's
daily work.
Lessons from Los Angeles County's
new management information system -- This presentation
will review lessons learned from the installation of a management
information system for a large metropolitan healthcare delivery
region. It will identify advantages and areas for continuing
surveillance, with emphasis on the utilization of data for
planning, reporting to policy-makers and funders, and feedback
to component parts of the system. The presentation will
also highlight the contents of the special addictions collection
organized by Janice Brown at the University of Southern
California and now housed at the Health Information Center
of the Los Angeles County Health Services Department.
The library database as political
statement: The Lindesmith Center catalog on the World Wide
Web -- This paper will discuss mounting a library
catalog on the World Wide Web using the Inmagic database
publishing software. The purposes of the library catalog
serves will be elaborated. Beyond being the usual tool for
retrieving information, this catalog also makes a political
statement that alternatives to current U.S. drug policy
are the subject of serious publications on such subjects
as harm reduction, heroin maintenance, and needle exchange.
It also can be used to explore the permanent place that
drugs have in the long history of humankind, despite society's
best efforts to create a drug-free America.
The two bibliographies created by the Lindesmith library
staff will be examined, including links to full-text versions
of documents listed. The paper will also include exploration
of the other resources available on the Lindesmith website
including many full-text, copyrighted documents (legally
posted) and some gray literature on all aspects of
drug policy reform.
Playing a pivotal role in a telephone
Addiction Clinical Consultation Service (ACCS)
-- The Addiction Clinical Consultation Service (ACCS) of
Ontario was launched January 1997. It is a service for professionals
(physicians, social workers, guidance counselors, etc.)
who need assistance with an addictions-related, client care
issue. Callers are linked to an addictions expert for consultation.
The addictions experts are recruited from throughout Ontario
and allocated to one of three consultation teams: Medical,
Psychosocial or Pharmacy/Drug. The structure of the service,
the results of the first evaluation, and a data report on
the nature of the callers and calls will be presented. The
role of the librarian as the point of triage, the provider
of logistical support and active member of the planning
and management team will be highlighted. The emphasis is
on the particular skills, resources and knowledge that the
information professional contributes to the service.
Remodeling Resource Centers via the
Web - The Web is radically changing what we mean
by resource center. This session will explore some
of the possibilities for applying new Web technologies to
expand our capacities as resource centers. We'll look at
the information dissemination and communications aspects
of two sites, the Higher Education Center for Alcohol and
Other Drug Prevention at http://www.edc.org/hec/ and the Northeast Center
for the Application of Prevention Technologies (CAPT) at
http://www.edc.org/capt/. We will also look
at these sites as potential emulation models for typical
users such as campus and state alcohol and other drug prevention
coordinators and other community members interested in using
the Web at a non-introductory level or perhaps building/expanding
a site for their office or organization. We'll be asking
some Big Questions regarding Website design looking at the
balance between form and content. We'll discuss making a
site informative, user-friendly, and a draw for repeat visitors.
SALIS in Hollywood: The Trivia
and The Truth -- Participants will receive a
Hollywood and substance abuse trivia quiz prior to the session.
Answers and explanations will be included in a slide-illustrated
discussion of the role alcohol and other drugs have played
in the lives and work of Hollywood legends and rumors. Prizes
will be awarded to participants with winning scores and
answers. The real life and on-screen drinking and drugging
practices of several actors, writers, directors and other
entertainment figures will frame comments about how Hollywood
delivers information about substance abuse norms and practices
to others. How information from SALIS and its associates
can be helpful to Hollywood will also be reviewed. A resource
list, developed especially for the SALIS 20th Anniversary
Conference, will provide complete contact information and
descriptive copy on two dozen Hollywood related libraries
and information resources. Several of these provide
some kinds of information directly bearing on substance
abuse communications and may be new to most SALIS members.
Surveys and data: Know your sources
-- The objective of this discussion is to familiarize the
audience with the diverse variety of data sets that exist
on the Internet. Potential data users remain unaware of
the wealth of data sets related to substance use which are
currently available on the Web. In addition, many are unsure
how to select the best data set to respond to their information
needs. We hope to address these concerns in our discussion.
We will begin with a general overview on data archives,
data sets and data indicators of substance use/abuse in
the United States. To highlight how data can be used, a
couple of surveys will be explored in depth, with reference
to sample size, what questions can be answered, comparability,
how questions are framed in the survey, etc.
Using ACCESS 97 and INMAGIC to mount
bibliographies and searchable databases on the web
-- This presentation will share several approaches I have
learned over the past couple years for putting bibliographies
and searchable databases on the web. One approach utilizes
INMAGIC DB/Textworks, our library's cataloging program.
Searches are done using your computer's browser. The second
approach is more complicated but much more dynamic. It uses
ACCESS 97 to create a searchable database. You can either
create the database in ACCESS 97, or you can import your
database (e.g., from INMAGIC) into ACCESS 97. For this second
approach I use a template with some Pearl language programming
for web screen display and for carrying out searches. I
will explain how each approach works and pass out handouts
with instructions and examples.
The Virtual Clearinghouse: An idea
whose time has come --
The Virtual Clearinghouse on Alcohol, Tobacco and Other
Drugs was developed through a year-long international pilot
project. The concept has been proven and the idea has been
endorsed by both SALIS and ELISAD. This Web-based international
resource has now gained interest and acceptance from major
national and international organizations. They recognize
the need for a resource that can be governed and managed
inexpensively; provide dynamic links to relevant, current
and credible information sources; respect partners' ownership
and control of their own information; solve age-old document
delivery problems; and provide a backbone for the development
of issues-oriented virtual networks. A Web-based distributed
system, developed through partnerships, is the answer to
all of these concerns. The future is looking bright for
this idea whose time has come.
Web publishing: Just in time -- OBS will offer an online presentation of a new multiple
point of view approach to Internet publication, using
as an example an article from Gordon & Breach's journal
Addiction Research, edited by Ernest Drucker. Lester
Grinspoon's article, "Medical marihuana reconsidered," is
slated for paper publication in the journal this September,
and will appear on the Net this summer. We have chunked
and hyperlinked it, and employ a new navigation device called
the Nav Wheel. Using this method on a high-profile, general-interest
subject such as medical marihuana, we hope to reach a larger
audience than is typical for academic journals. By
offering online readers the capability to customize their
reading experience according to their different points of
view on the subject (pro, anti, and omni,
which represents the scholarly point of view), we anticipate
arousing debate and interest, while using the Internet as
a publishing platform in its own right rather than as a
means to transmit paper files. This approach represents
not only a new direction in online publishing, but also
suggests a new business model for online journal publishing,
benefiting authors and editors as well as publishers.
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